6:41 PM
Lauren Ralphy
Backpacks for Back to School
Get Your Logo in Front of Customers with a Backpack
When you hear the word backpack, innovation and attention-getting may not be the first traits that come to your mind. But, it is time to give the backpack a small more credit. In the promotional world, a backpack is an productive item to put your logo on for high visibility. Backpacks have always been an needful back-to-school product, but their use goes far beyond the classroom. From the corporate traveler to the ultimate hiker to the gym frequenter, the multi-functionality of a backpack makes it the perfect item for almost any promotion.
Consider putting your logo on a backpack and use it for your next giveaway. It is a great alternative to the tote, t-shirt, or other promotional item. Backpacks are durable, can be found at multiple price points, are great for both men and women, and have a variety of functions. There is sure to be a backpack that will accentuate your message and resonate with your target audience.
A Backpack for Any Audience
When manufacture your backpack buying decisions, think of your audience first. Make sure to select a style that your recipient will tell to. Some styles include:
•Traditional Backpacks. Uncomplicated designs with color pop and budget-friendly details make the original backpack a favorite for mass corporate giveaways. Think of it as an alternative to the tradeshow tote, or fold it flat and use it for your next direct mail promotion.
•Sport Packs. When you are seeing for a product to petition to an active audience, the sport pack is the way to go. Padded shoulder straps, multiple pockets for water bottles and gear, and suspension systems are often seen in sport packs, as these are for those who are in effect on the move. Retail brands are also prominent when seeing for a sport pack. Capability and endurance is key with this audience, and associating your brand with a recognizable Retail brand will continue to build your brand image and credibility.
•Cinches. Lightweight and ultra-portable, the cinch is a great selection for fitness programs, sports markets, or as a creative way to package a new product or hand out information. The cinch is typically a lower cost item with a high Roi.
•Slings. If you are seeing to grab a more fashion-forward market, the sling is the bag for you. They have a more trendy shape than the original backpack with one strap, and are typically smaller in size, so they can be used every day.
•Compu-Backpacks. From the young professional to the seasoned executive, a compu-backpack is an everyday staple that goes to and from the office and is seen by multiple eyes a day. It is the perfect selection for recruiting, orientation, or as a gift with buy for any tech-related product or service.
Recent Trends
As with all Retail products, fashion and social trends are prominent in helping to evolve the develop and function of backpacks. Show your customers or employees that you are send thinking by searching for backpacks with trendy features. Below are the top three backpack trends this year.
•Electronics Compatibility and security - As the use of iPods, iPads and SmartPhones increases, the amount of backpacks that have compatible features also increases. Headphone ports, padded compartments specifically designed to protect these items, and integrated quick-access pockets are just a few of the new features you will see that will excite any techy audience.
•Tsa-Compliant - Going through security at the airport has just gotten easier. Tsa-compliant backpacks allow you to go through security without taking your laptop out of your bag. Plainly unzip your bag and lay it flat on the conveyor belt. It is a must for any frequent traveler.
•Eco-Friendly - Backpacks haven't taken a back seat to the eco movement either. Green materials such as recycled Pet, jute and non-woven polypropylene help ensure there are backpacks to petition to the earth-conscious consumer as well.
If you are still not convinced that the backpack is the right product for your next promotion, re-read this description or get a sample from your promotional products business to touch and feel. Best Promotions has a great variety of backpacks at any price point. View their selection and order a sample today.
